How can i make use this code html +php

Hi i am trying to get the custom post category name within my loop , i have two catagory , How can i use this html attribute inside my php tag can someone help me on this . if cat consol is get selected this need to show some custome post contnet, if that not need to select the second item.

<section id="startups">
        <div class="container container-fullWidth">
            <div class="sectionContent">

             <?php
          $loop=new WP_Query(array('post_type'=>'startup',
                                   'sort_column' => 'post_date',
                                    'posts_per_page'=> -1 
                                    //'order' => 'DESC'
                                    )
                            ); 
        if ( $loop->have_posts() ) 
        {
            while ( $loop->have_posts() ) 
              {
                $loop->the_post();
                ?>

                <h2 class="sectionHeader"> <p class ="post_title">STARTUPS</p><span class="borderBottom"></span></h2>
                <div class="row startupSec">
                    <div class="col-lg-12" id="start">
                        <!-- <div class="ls-nav-left-arrow"><a href="#"></a></div> -->

                        <!----startup button---->
                        <div class="row">
                            <section class="color-1">
                                <div class="cl-effect-20">
                                    <?php 
                                    $cat=get_post_meta($post->ID,'category',true);
                                      if ($cat=='console')
                                     {
                                        echo "<div class="startupbutton col-lg-offset-4 col-lg-2 col-md-offset-3 col-md-3 col-sm-offset-2 col-sm-4 ">
                                        <a><span class="orangeBtn" id="lilleSliderBtn" data-hover="LILLE">LILLE</span></a>
                                        <span class="radtypecircle" id="lilleRadio"></span>";?>

                                  <?php  echo"div" ?>
                                 }
                          else if ($cat=='consol2')
                             {
                                   <?php
                                    echo "<div class="startupbutton col-lg-2  col-md-3 col-sm-4">
                                        <a><span class="orangeBtn" id="parisSliderBtn" data-hover="PARIS">PARIS</span></a>";?>

                                  <?php  echo"</div>" ?>
                                  <?php
                              }
                              ?>